Letter 6: To the Children of Jason (7-8)

Do not be surprised if I am found saying something which you have heard before; for one statement I may perhaps chance upon unwittingly, another I may consciously employ, if it is pertinent to the discussion. Certainly I should be foolish if, although I see others using my thoughts, I alone should refrain from employing what I have previously said.[*]

This is the reason, then, for these introductory words, that the very first precept I shall present is one of those most often repeated. I am accustomed, that is, to tell the students in my school of rhetoric[*] that the first question to be considered is—what is the object to be accomplished by the discourse as a whole and by its parts? And when we have discovered this and the matter has been accurately determined, I say that we must seek the rhetorical elements whereby that which we have set out to do may be elaborated and fulfilled. And this procedure I prescribe with reference to discourse, yet it is a principle applicable not only to all other matters, but also to your own affairs.