ἰδιωτισμός
ἰδῐωτ-ισμός, ὁ,
A). way or fashion of a common person, Ench. 33.6 , M. 1.67 , Isid. 223 ; in language, homely, vulgar phrase, Po. 2.71 , , 31.1 . 7.59
2). Rhet., argumentum ad hominem, usu. in the form of a hypothetical question, Fig. 10 .