Do not think that while all other people should live with sobriety, kings may live with license; on the contrary, let your own self-control stand as an example to the rest, realizing that the manners of the whole state are copied from its rulers.Cf. Isoc. 3.37; Cicero, i. 9. 12: “quales in republica principles essent, tales reliquos soler esse cives.” Let it be a sign to you that you rule wisely if you see all your subjects growing more prosperous and more temperate because of your oversight.

Consider it more important to leave to your children a good name than great riches; for riches endure for a day, a good name for all time; a good name may bring wealth,Cf. Isoc. 3.50. but wealth cannot buy a good name; wealth comes even to men of no account, but a good name can only be acquired by men of superior merit.It is a commonplace of Greek ethics that “virtue” (wisdom, justice, temperance) and the good name which it ensures are enduring possessions in which the worthy only may share, as distinguished from such transitory goods as wealth, power, beauty, etc., which are shared even by the base. Cf. 30; Isoc. 1.6, 19, 38; Isoc. 2.32; Isoc. 5.135 ff. Be sumptuous in your dress and personal adornment, but simple and severe, as befits a king, in your other habits, that those who see you may judge from your appearance that you are worthy of your office, and that those who are intimate with you may form the same opinion from your strength of soul.