Do not think that while all other people should live with sobriety, kings may live with
 license; on the contrary, let your own self-control stand as an example to the rest,
 realizing that the manners of the whole state are copied from its rulers. Cf. Isoc. 3.37 ; Cicero , Ep. ad Fam. i. 9. 12: “quales in
 republica principles essent, tales reliquos soler esse cives.” Let it be a sign
 to you that you rule wisely if you see all your subjects growing more prosperous and more
 temperate because of your oversight. Consider it more important to leave to your children a good name than great riches; for
 riches endure for a day, a good name for all time; a good name may bring wealth, Cf. Isoc. 3.50 . but wealth
 cannot buy a good name; wealth comes even to men of no account, but a good name can only
 be acquired by men of superior merit. It is a commonplace
 of Greek ethics that “virtue” (wisdom, justice, temperance) and the good name which it
 ensures are enduring possessions in which the worthy only may share, as distinguished
 from such transitory goods as wealth, power, beauty, etc., which are shared even by the
 base. Cf. 30; Isoc. 1.6 , 19, 38; Isoc.
 2.32 ; Isoc. 5.135 ff. Be sumptuous in your
 dress and personal adornment, but simple and severe, as befits a king, in your other
 habits, that those who see you may judge from your appearance that you are worthy of your
 office, and that those who are intimate with you may form the same opinion from your
 strength of soul.