But so long as conditions go on as before, and what has been said about them is inadequate, is it not our duty to scan and study this question, the right decision of which will deliver us from our mutual warfare, our present confusion, and our greatest ills?

Furthermore, if it were possible to present the same subject matter in one form and in no other, one might have reason to think it gratuitous to weary one’s hearers by speaking again in the same manner as his predecessors; but since oratory is of such a nature

that it is possible to discourse on the same subject matter in many different ways—to represent the great as lowly or invest the little with grandeur, to recount the things of old in a new manner or set forth events of recent date in an old fashionThe author of the treatise , 38, quotes this passage and condemns Isocrates’ “puerility” in thus dwelling on the power of rhetoric when leading up to his praise of Athens, and so arousing distrust of his sincerity. But the objection loses its force if Isocrates is here using what had become a conventionalized statement of the power of oratory. This it probably was. Plut. Orat. 838f, attributes to Isocrates the definition of rhetoric as the means of making “small things great and great things small.” A similar view is attributed to the rhetoricians Tisias and Gorgias in Plat. Phaedrus 267a, who are credited with “making small things appear great and great things small, and with presenting new things in an old way and old themes in a modern fashion through the power of speech.” Cf. Isoc.11.4 and Isoc. 12.36; also Julian, Oration, i. 2 C.—it follows that one must not shun the subjects upon which others have spoken before, but must try to speak better than they.

For the deeds of the past are, indeed, an inheritance common to us all; but the ability to make proper use of them at the appropriate time, to conceive the right sentiments about them in each instance, and to set them forth in finished phrase, is the peculiar gift of the wise.

And it is my opinion that the studyLiterally the “philosophy which has to do with oratory”—culture expressed in speech. For “philosophy” as used by Isocrates see General Introd. p. xxvi. of oratory as well as the other arts would make the greatest advance if we should admire and honor, not those who make the first beginnings in their crafts, but those who are the most finished craftsmen in each, and not those who seek to speak on subjects on which no one has spoken before, but those who know how to speak as no one else could.